WearWho Stories
Stories
How groups build merch people actually wear — and how the cloth gets made.
Cut & Sew Tees and Hoodies: A Club’s season Case Study
For any club ordering team tees and hoodies for a new season, the manufacturing path you pick shapes far more than the garment’s price ta...
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Craft
Designing for a garment, not a rectangle”, handle designing-for-a-garment-not-a-rectangle
Most designs start on a rectangle: a square canvas, a poster, a logo on white. A garment isn't that. It's a small set of curved flat piec...
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Honoring someone on a garment: what you can and can’t print
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How to price merch your community will actually buy
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What “all-over print” actually means
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Why your team’s names keep peeling off
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Read →Nothing in this category yet — it's coming. See everything →
Scenarios we design for
What this looks like in practice.
These are illustrative scenarios, not customer stories. Real, named stories will replace them as our first groups ship.
One design system for kit and spirit wear
A soccer club stops juggling two suppliers — and the parent store starts funding the season.
See the scenario → Schools · IllustrativeThe camp shirt kids actually keep
A new theme every year, on the whole garment — so it stops becoming pajamas.
See the scenario → Local · IllustrativeA quarterly drop for a 40-seat café
Small quantities, a new design each season, no setup fee — merch that gets posted.
See the scenario → Heritage · IllustrativeA heritage-month piece worth wearing twice
Faces drawn into the pattern, names inside the sleeve, a dedication inside the hood.
See the scenario → Faith · IllustrativeA camp hoodie with the verse inside the hood
The one place no printer can reach is the one place a private thing belongs.
See the scenario → Clubs · IllustrativeA run club's route map across the back
A technical fabric, a whole back panel to use, and a drop that brings in new members.
See the scenario →